Most people start blogging part time hoping to make it full time sooner or later. As a part timer, one of the biggest constraints is time – Even if you are passionate about your subject and can write to any length on the niche you are covering, taking the time factor into consideration, it is pretty much obvious that you need to optimize your time between the different activities on a website.

There are two primary ingredients for a website to grow – content and promotion. In an ideal world, your website can grow real big when you can give your full time to both content and promotion. But as a late-night blog-master, how do you split the few hours you have to do what you should actually do?

The answer to this depends on what stage you are in. Let’s take a beginner’s case first. You just have a few dozens of articles on your website and have a few visitors trickling in from other websites – Is this a good time to promote your article? In my view, No. Even assuming that your website does have pretty excellent content, at this stage of your website, the effort you put into promoting your website does not actually reap any great returns.

A critical aspect of website promotion is in writing to the authorities in your niche to consider linking to your website. A website that is half a month does not exude that kind of an authority that the authority websites will find interesting. Also, with the website being so new, Google expects more of internal links to build up rather than high authority links from other websites. So, for the initial phase, focus on content and just the content.

Fast-forward to a few months down the line when you have around 500 articles on your website. You should have covered most aspects of issues that your niche audience is concerned with. It is time to showcase your website to the best in the business. This is the right time to get your website promoted from other websites. Look out for ‘Guest author’ posts that will bring fresh visitors to your website, write to the best in the business to consider linking to you. These are the kind of links that will help you cement your authority in the niche.

Now fast-forward to a few more months down the line when you have established a good presence in the niche with a lot many websites in the niche having linked to you, you have a lot of repeat visitors, etc. Now is the time to jump on the social media marketing bandwagon. Why? Because this is the stage where people have actually started to trust your website. What you say can has the potential to go viral provided you gather the critical number of followers. Create Facebook groups, take on Twitter marketing and do all that you can to engage with your niche group.

This is the stage where you have thoroughly established your authority. Get ready to take on the biggest in the businesses!

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