Email marketing is a powerful tool for engaging your client base, and getting them accustomed to the idea of taking action based on the information you send them. The simplest form of response is the clickthrough, which affirms the reader’s perception that you are offering something that is valuable to them.

These 8 simple tips will help you to substantially increase your email clickthrough rate.

Increase Email CTR

1. Keep the layout clean and simple. Complicated layouts with navigation links and large header images draw attention away from your links and calls to action.

2. Include only snippets of each article or section. Link to the full version on your website. This will not only increase clickthrough rate, but also make it easier for readers to scan through your messages.

3. Add video links. People love to click the “play” button on embedded videos. Take a screenshot of your video as it looks embedded in a web page, and include this in your email message. Link it to the page with the actual video, so that when the reader clicks through, the video will play for them.

4. The best content should come first. Most people read all their email in the preview pane of their email client, and many won’t bother to scroll through your newsletter to see what’s in it. That’s why your most compelling content or call to action should be located at the very beginning of your message.

5. Remind the reader to act at the end of the message. If your message is interesting and useful, your subscribers will be likely to forget about your call to action by the time they reach the end. A great way to remind them is by included a “P.S.” line at the end of the message.

6. Increase the scarcity of your offerings. Any good salesman will tell you that people want things more when they’re tough to get. You can increase your clickthrough and conversion by limiting offers to a certain time-frame, or to a certain number of respondents.

7. Send more targeted messages by breaking up your lists into smaller segments. You can divide your lists based on location, demographics, or interests. An especially powerful trick is to segment your lists based on subscribers’ responses to your previous messages.

8. Create a few different versions of each message and test them against one another. Since the factors contributing to reader response can be unpredictable, the best way to improve clickthrough is to test different subject lines, calls to action, and visual layouts to see which one your particular mailing list responds to better.

Post from: Amarnath Online

8 Ways To Increase Your Email Clickthrough Rate

You’ve stumbled upon what so many others have stumbled upon and come to the same conclusion – blogging is powerful. And the more you blog, the more you’re learning about how many ways it can be used, and how many different ways you can make money with it, or just have fun with it. And you realize what a great tool it is, and what a great asset it is to know how to do it, and do it well.

Blogging stormed the internet like a flash. It’s taken many casualties in it’s quake. But the benefits of blogging are vast and well established. It involves interactive journalism, and personal archiving, as well as feedback and readily available information. Your blog reflects whatever your goal is. Each blog can be as individual as the person who creates it. It has a different purpose, a different function, while still having the same basic working mechanisms. It’s a place where ideas can be shared and circulated for the benefit of all who visit there. It’s communication in one of it’s finest forms.

Google Adsense has made it possible to pick up a little change as you share information. But don’t expect to get rich quick with this program. You need to have a blog with a lot of traffic in order to make good money with this. Visitors can click on the ads on your blog, and you get paid. But it takes a lot of these small amounts to add up to a large amount. Just look at it as a bonus and don’t really count on it as an income source. But then, if you keep on blogging, one day you may realize it’s a substantial amount.

The easiest way to learn how to blog is to jump in and go. First you should decide what it is you want from your blog. Do you just want to share information? Or get feedback on something you’re involved with? Or just have some fun or make money? Decide it’s function, then pick a niche, get some keywords, and go for it. It doesn’t take long to get one up and running. Actually it’s simply a matter of minutes. If you have an hour to play with, you can throw up a blog.

Blogger is an excellent place to start one for free. Their blogs are so easy to use it’s amazing. You’ll find they have all the templates, all the fonts, and everything is very easily understood, and laid out well. You’ll feel like a professional in no time. And remember that many people began to blog out of curiosity, and in time found they were able to quit their regular jobs and blog for a living, making far more money than they believed they could. Who knows? Blogging is powerful.

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The Power of Blogging

1. No Passion. You have an idea to start a business because you have spotted a gap in a niche market. The trouble is, even though you have had the idea and spotted the gap, you are just not interested in it. It has no appeal for you. This sort of approach is bound to fail. Even if someone can manage to stay interested for a month or two, after that, it will be a chore just to sit down and do something about it. Find something that excites you so much you can’t wait to leap out of bed every morning.

2. No Focus. Some people have one great idea, then another and then another. And they try to do something about all of them at once. Then they forget about the first idea and start on the fifteenth idea – which is actually the first idea again, but they have forgotten! This is not the way to make any money online. It is best to stay focused on one good project and see it through to fruition. If there are other ideas in the pipeline, write them down and come to them later.

3. No Knowledge. It is very good to have your one big project, but you need to know everything about it in the greatest detail. This involves knowing how it will work, how much money it will take to get started, predicted profits, etc etc. Not just this, but also what is already out there. Is there already a similar product business or service? Without knowledge, there is no power, and more importantly no money.

4. No Application. Even if you know everything there is to know about your product and running a business, if you don’t apply what you know, it will get you nowhere. Take action. Use what you know about getting your business off the ground and you will be successful.

5. No Effort. ‘Working from home’ is a rather ironic term because it has the word ‘home’ in it. Home means cushions and sofas and coffee and TV – none of which are great ways to earn money with your own business. If you want to make money, you will have to put the effort in. Many entrepreneurs put in more hours than those people with jobs who work for someone else. Time is money so it is very important to put in the hours.

Ignoring these five basic ideas means that many people start off full of good ideas and good intentions and then fall by the wayside. Don’t let that be you!

Post from: Amarnath Online

Top Five Reasons People Fail to Make Money Online

In this article we will take a look at some PPC ad serving applications and try to help you decide which one could be the best option for you.

Google Adsense

Google AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google’s servers to show context sensitive advertisements (Google Adwords). Google uses their search engine ranking technology to decide what ads to show on your site, and on specific pages on your site. On a post about photography on your site, for example, Google might show ads for digital cameras. This type of targeting is very effective and results in good click-through rates in most circumstances. How much you can make with Google Adsense depends entirely upon the niche of your website. The more competitive is your niche, the higher the CPM. However, many web publishers have complained about Google’s terms and conditions of being too restrictive. As a Web site owner participating in AdSense, you are fully prevented from knowing which ads were clicked and how much each click brings to you. They have $100 payout policy, which means you’ll receive their payment only after the your revenue exceeds $100. Many publishers have found their Adsense account suspended by Google out of the blue, for reasons beyond their control. In spite all of these, for relative ease in use and targeting strategy, Adsense is the pioneer in PPC ad serving area.

If you have a WordPress blog then you can use the Simple Adsense Integration plugin that will make your ad management a little bit easier on your blog.

Microsoft PubCenter

Microsoft PubCenter is Microsoft’s answer to Google’s AdSense and Yahoo’s Publisher Network. I have heard that some users of PubCenter are receiving three times more in revenue from Microsoft than Google AdSense. PubCenter also allows the publishers to be able to set background images for ads.

Yahoo Publisher Network(YPN)

Yahoo!, in an attempt to catch up with its rival Google, has stepped into the contextual ad serving game with Yahoo Publisher Network. As of this writing, it’s in beta phase and only available to US-based sites. The best thing that can be said about YPN is that it allows other Yahoo! services to be integrated into your web site, including Add to My Yahoo! (RSS), Y!Q etc. They are as strict with terms and conditions as Adsense and very selective about who they accept to use the service.

AdBrite

AdBrite is considered one of the best alternative to Google Adsense. They offer most commonly use ad formats, including interstitial full page ads which offer an excellent way to monetize all your incoming traffic, not just traffic that clicks on your ads. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. Their payouts are smaller($20) and revenue is typically split 75/25 in your favor. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers. The weakness of AdBrite is it’s lack of variety in the ad formats offered.

Clicksor

Clicksor provides excellent context sensitive ad serving similar to Adsense, plus you have option to put in some keywords yourself. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They also allow you to add as many sites / domains as you want under a single account. In any pay period in which your earnings exceed $50($20.00 with PayPal), payments are made either by check or instantly through PayPal. Revenue totaling less than the minimum will be rolled into the next period.
Bidvertiser
The coolest thing about Bidvertiser, another contextual ad server, is that they let you design their ad formats. They offer a simple point-and-click tool to help you customize the layout of the ads to fit your site’s look and feel, in order to retain the quality of your website. It pays you either in $25.00 increments by check or $10.00 increments by PayPal. However, the ad pool seems a little limited and it can be picky with who they accept into its program.

Chitika

Chitika has an innovative ad serving application name ‘eMinimalls’, something they refer to as ‘impulse merchandising technique’. How it works? Let’s say you have written a review for a new digital camera in your blog. Chitika ad widgets will display ‘interactive’ ad boxes, showing links for this camera and other competitor cameras. If people purchase these cameras you get a paid a commission. It also allows you to display targeted products based on what people searched for to get to your page and you get paid for clicks. You are paid 60% of ad revenue generated. Payment is made to your PayPal account once the balance reaches $50.

WidgetBucks

WidgetBucks claim to be the Internet’s fastest growing ad network. Widgetbucks allows you to insert ‘dynamic’ ads that cycle through a handful of products in real-time. One thing to keep in mind is that the ads are very colorful so if you are looking for something that blends in with you site then Widgetbucks is probably not your best bet. WidgetBucks performs very good on a product review site.

AdToll

AdToll pays on CPC(Cost-per-Click) basis. It has introduced the innovative ‘Peel Away Ad’ technology that shows a peel on the top right hand side of a page. When the mouse moves over the peel it opens smoothly to reveal the advert within. This new ad format allows you to make use of the lesser used, yet highly visible top corners of websites, saving valuable space in the content area. Also it is very non intrusive to the visitor and most likely to draw her curious clicks! AdToll likes to boast their 75% payout, which is indeed more than the majority of ad networks pay. Payments are made via cheque, paypal, wire/bank transfer or to your AdToll Account Credit if you are also an advertiser. Cheques require a minimum of $40 in earnings, $20 for PayPal and $1,000 for wire transfers. Payments to your AdToll Account Credit have no minimum.

ExitJunction

ExitJunction offers a unique approach to advertising. They focus on showing ads to users as they leave your site rather than as they arrive. By adding a small piece of their code to the header section of your site, visitors are shown an ad as they hit the back button. If someone came to your site from a Google search and then immediately hit the back button to return, she would be shown an Exit Junction Ad in between your page and the Google search page, and you get paid for this impression. The ad is directly targeted to the search term that brought the visitor to your site in the first place. It’s an ideal way of complimenting your existing ad services and increasing your revenue without having to switch from your current ad provider. Also they cover all countries so you get paid for all traffic exiting you site regardless of its origin. They offer fee free payout via Check or PayPal with earnings of as little as $25 on a monthly basis.

ClickThruTraffic

Not the best option, but if nobody else picks your site, you can always rely on ClickThruTraffic. They claim to pay 6 to 20 cents each time a surfer clicks on the ad on your site. They offer textual links, buttons and banners.

There you go. We have covered 10 PPC ad serving options, from the big players to small timers. If you have any other suggestions, feel free to share in the comments section.

Post from: Amarnath Online

Pay Per Click (PPC) Ad – Which One Should You Choose?

Earn money from Google Adsense
Most popular way to make money online is by Google adsense.When the blog/website gets popular and get good amount of visitors then the owner of the blog/website can get registered free with advertisers like Google adsense.Once Google adsense approve the blog or website then the blog/website owner gets html code from google adsense which he/she has to put in places where he wants the advertisements to appear in his/her blog.When the blog visitor clicks on the advertisements then blog or website owner gets paid by Google.

Earn money by affiliate programs
Affiliate programs involves promotion of a product or service in your website/blog.First of all blog/website owner has to search for websites like clickbank that are offering affiliate programs and get registered with these websites free.Once registered these websites provide blog/website owner html code containing a purchase link which the blog owner has to put at a place where he wants that “purchase” link to appear.When blog/website visitor clicks on these links and buy anything then blog website owner gets paid a commision.

Earn money by selling your services
make a website or blog where you provide all the information about your field of expertise and your experience in the field with some testimonials.These field could be web designing,data entry,web hosting,internet marketing etc.Promote this website or blog heavily.Interested people who want your services will visits your site/blog,will contact you and will let you know about kind of services they require from you with payment details.

Earn money from “Get paid to complete offers” websites
There are many websites like cashcrate that offer you money for completing offers like surfing web,reading emails,completing surveys,accepting trial offers etc.Many of these websites also offer a referal program in which you have to refer your friends or relatives to that website and when they earn money from completing offers you will get paid commision from that.

Earn money from website or blog sponsorship
Website or blog sponsorship includes receiving advertisements from advertisers and placing them in your blog or website for a certain time frame and getting paid a fixed payment at the end of that selected time frame.Advertisers prefer only that website/blog for sponsorship that receives heavy traffic so in order to get advertisers to sponsor your blog/website it should be very popular and should receive good amount of visitors.

Earn money by completing Surveys
many sites like survey savvy pay you for completing surveys.you have to get registered with them.Once registered you will receive surveys containing some general as well as some specific questions about a product or service.When you complete a survey you will get paid for that. Frequency of surveys that you get depends upon your geographical location.

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Ways of Making Money Online