Undoubtedly, new bloggers compare their post length to blogs they read regularly (usually blogs within the same niche). Which encourages these bloggers to emulate successful blogs rather than doing their own thing. This isn’t always necessarily a bad thing but it’s important to blog the way you want, rather that the way you think you [...]

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As President of the Word of Mouth Marketing Association (WOMMA), I have been anticipating the final release of the FTC guidelines which came out this morning at 8am. Figures that I would be in Paris with our Digital Influence team and not in the US. But even here, everyone is paying attention to the issues [...]

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There are still people out there that think Internet advertising is some kind of smoke and mirrors show and that search engine optimization is about as important and critical to a blog’s development as the Rubuk’s Cube was to quantum physics. A bad metaphor maybe but you can see where this article is going. You [...]

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WordPress provides users to automatically ping other sites when you link to them using trackbacks. In addition to that you also have an option to allow others to send pingbacks to you. Linking back is always good, however WordPress displays these links using the “nofollow” attribute. So is it good to allow a nofollow linkback [...]

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Spam in any form is annoying at its best. As a internet user, every one of us has to deal with spam. It may be in the form of emails, instant messages or comments. As a avid always-on internet user, I deal with tons of spam everyday. However, in the time (more than 11 years) [...]

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